Yamaha Motor Corporation, U.S.A. and REV’IT! Announce Riding Gear Collaboration

Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced an exclusive collaboration with leading riding gear manufacturer, REV’IT!, to deliver a new line of high performance motorcycle riding gear custom crafted for Yamaha owners.

“Yamaha, much like REV’IT!, comes from a lineage of riding, so it made perfect sense to collaborate on this innovative collection,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A. “The new Yamaha by REV’IT! riding gear feature REV’IT!’s exemplary craftsmanship while balancing innovation, functionality, and style.”

Continuing Yamaha’s commitment to their customers, the newly announced riding gear line will be available from Yamaha’s large network of authorized brick-and-mortar dealers as well as onhttp://www.shopyamaha.com, Yamaha’s online apparel and accessories store. “Our customers are first and foremost, and offering convenient ways to purchase will ensure the process is easy and convenient. We are excited to bring this opportunity to them,” said Pittman.

Comprised of features such as Hydratex® G-Liner for waterproofing, double front zipper, reflective Yamaha logo, and Knox® Flexiform CE protection, these jackets prepare you for whatever conditions might be in store. “REV’IT! was born out of a passion for design, innovation and performance, and this partnership reinforces both companies’ dedication to these values and to the consumers who understand and appreciate them,” said Paolo Bacchiarello of REV’IT!.

The two companies launched the much anticipated collection at MotoGP’s first U.S. stop in Austin Texas at the Circuit of the Americas on April 9 -12 and will join forces to launch a co-operative, robust Go-To-Market plan supported by additional marketing opportunities, including promotion through both companies’ websites, digital advertising, catalogs, and event support kicking off a sweepstakes where one lucky winner will receive a free Jupiter jacket by going tohttp://www.yamahapartsandaccessories.com/getingear and registering.

For more information on the Yamaha by REV’IT! line please visit http://www.shopyamaha.com

Yamaha Motor Corporation, U.S.A. and REV’IT! Announce Riding Gear Collaboration

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