Triumph Best Sales in 2014, Still Makes Loss

Triumph Motorcycles has reported that it’s had its most successful sales year since the company was reborn 30 years ago, with 54,432 units shifting worldwide in 2014. That’s an increase of 4.5 per cent from the previous year when 52,909 motorcycles were sold. In it’s home market of the UK, Triumph went even better with sales growth of 8 per cent.

Unfortunately this record number of sales didn’t translate into record profits. Turnover for Triumph Motorcycles fell from £369 million to £364 million, with losses totaling £8 million. The company attributed this loss to unrealized exchange rate loss, planned overseas expansion costs and ongoing investment in new models

A big contribution to this loss was no doubt the aborted Daytona 250 project. Triumph was well down the path to release a sportsbike and naked single cylinder 250 cc entry bike to be manufactured at their Indian plant. In the latter half of last year, Triumph announced that the project was on hold indefinitely due to strategic reasons.

In a press release, Rick Cawley, general manager of Triumph UK stated stated that “2014 has been a hugely successful year for Triumph Motorcycles. Alongside unveiling a number of new bikes, accessories and riding wear ranges, we’ve announced partnerships with The Distinguished Gentleman’s Ride, Bike Shed Motorcycle Club and Barbour International; three key names in global motorcycling that will allow us to engage with riders and support worthy charity causes at the same time.

“The industry is undoubtedly experiencing its most successful seasons in over five years, a true reflection of the burgeoning confidence in the UK economy and demonstrates that riding is regaining popularity as a leisure pursuit, as well as a stylish option for the urban commuter.”



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