Ducati Sells Record Amount of Bikes in 2015

It has been another highly successful year for Ducati in 2015 with the Italian marque selling a total of 54,800 machines – a sizable increase of 22 per cent over 2014. And it’s not going to stop there with Ducati poised to release the highly anticipated XDiavel, plus a learner approved version of the Scrambler.

“The record sales of 2015 are the result of our company’s courage and skill”, stated Claudio Domenicali, CEO of Ducati Motor Holding. “Ducati closes 2015 with record volumes and also a substantial growth of 22% over 2014. During the year Ducati not only launched successful new motorcycles, but also a new brand, Ducati Scrambler,
which immediately won global acclaim with over 16,000 sales worldwide.”

“This impressive performance, a landmark one for Ducati, confirms the soundness of the strategy of expansion and consolidation in global markets and highlights the energy and professionalism of the over 700 dealers who cover no less than 90 countries”, commented Andrea Buzzoni, Global Sales and Marketing Director of Ducati Motor Holding. “Such growth confirms, in the vast majority of countries, the validity of both our products and our strategy: indeed, for the first time in Ducati’s history, one of our bikes, the Ducati Scrambler, made it into the ‘Top 10’ list of the world’s best-selling bikes”.

China was the biggest growth market for Ducati with an increase in sales of 54%, although that was coming off a moderately small base. But even traditional markets of Europe and the US saw big sales boosts with a whopping 53 per cent jump in Italy, 37 per cent in the UK and 24 per cent in Germany – BMW’s home field. In Australia, sales rose 10 per cent and an impressive 26 per cent in New Zealand.

Not surprisingly, the biggest seller was the all new Ducati Scrambler, with the firm struggling to keep up with demand initially – a total of 16,000 Scramblers were sold or nearly a third of total Ducati sales. That would suggest a bit of cannibalization of Ducati’s own product – particularly the Monster range of bikes, although the new Monster 821 still managed to sell 6,500 units.

Ducati Sales 2016

BMW Motorrad sells more than 15,000 vehicles in May, achieving its best May result ever with an increase of 6.5%

For the fifth month in succession, BMW Motorrad remains on a stable course for growth. In May 2015, 15,004 vehicles (prev. yr.: 14,088 units) motorcycles and maxi scooters were supplied to customers worldwide. This represents an increase in sales of 6.5 % as compared to May 2014. BMW Motorrad has thus achieved a new record for the month of May. In the first five months of the year, BMW Motorrad supplied a total of 62,928 (prev. yr.: 59,151 units) vehicles to customers. As compared to the equivalent period of the previous year, this represents an increase of 6.4%.

Heiner Faust, BMW Motorrad Head of Sales and Marketing: “With solid growth of 6.5 % in May and 6.4 % over the first five months of the year, we have significantly surpassed the results of the previous year. The strongest growth stimuli for our brand are coming from Europe and Asia. In Germany alone, sales increased by more than 1,000 vehicles as compared to the previous year. And we are seeing especially strong growth in China. Here sales increased by nearly 100% as compared to the previous year, reaching more than 1,100 units. Our market offensive is clearly starting to making itself felt. We believe the future prospects for the Chinese market are very promising.”

The new BMW sports touring bike R 1200 RS has been available since May 16th. And on June 13th BMW Motorrad will begin to supply the new adventure sports motorcycle S 1000 XR. This means that all five new BMW models are now available for the 2015 season.

Heiner Faust comments: “We continue to see strong demand for our new models. The market launch of our new R 1200 RS went very well. Our world travel enduro bike R 1200 GS Adventure is developing especially satisfactorily. In the second year after its launch it is well above the previous year. Our new supersports bike, the S 1000 RR, is also in strong demand. In spite of a significantly stronger market environment we were able to sell almost 1,000 vehicles in May alone.”

Meanwhile, preparations are in full swing for the legendary and world’s biggest BMW Motorrad meeting. The organisers are once again expecting several tens of thousands of customers and fans at the 15th BMW Motorrad Days, which is traditionally held on the first weekend of July (July 3rd to 5th 2015) in Garmisch-Partenkirchen.

As Heiner Faust says: “After the successful G7 summit, Garmisch-Partenkirchen now looks forward to its next event highlight. Like every year it will be a meeting of motorcycle enthusiasts, celebrities from radio and television, anybody interested – and people who simply want to enjoy themselves. Motorcyclists of all genders and ages meet up on machines of all years and brands. They come from all over the world. Even those who don’t ride a motorcycle can look forward to a weekend of unrivalled fascination. Anyone who is prejudiced about motorcycle meetings should try coming to the BMW Motorrad Days at least once – we cordially invite you.”