Motorcycle Industry Council Gear Up Every Ride Photo Contest

Gear Up Every Ride launches a month-long photo contest starting May 1. The contest gives riders a chance to win nearly $10,000 in prizes in exchange for posting photos that embrace the Gear Up theme and including the hashtag #GearUpEveryRide on Instagram.

Gear Up Every Ride’s panel of judges will select the grand prize winner, while weekly winners will be randomly chosen. The complete list of rules is available on the website gearupeveryride.org.

Prizes will be provided by MIC aftermarket members Aerostich, Bell, BMW Motorrad USA, Held, HJC, MotoQuest, REV’IT!, Schuberth and Scorpion Sports and include Aerostich R-3 light one-piece riding suit, Aerostich Darien Jacket, Elkskin Roper Gloves, Aerostich Combat Touring Boots, Schuberth S2, C3 or C3w Helmet, Held Sambia gloves, MotoQuest bike rental, REV’IT Shield Jacket, REV’IT factor 3 Pants, REV’IT RSR 2 Gloves, HJC FG-X Grand Duke, HJC RPHA ST Black, Scorpion Yosemite Jacket, Scorpion Yosemite Pant, Scorpion Exo-T1200 Touring Helmet, Scorpion Coolhand II Vented Gloves, Bell Custom 500 Matt Black XL Helmet, Bell Qualifier Matt Black M Helmet, Bell SX-1 Blue M Helmet, Bell MX 9 Scrub Pink M Helmet, Bell Qualifier DLX Pink Impulse M Helmet and select BMW apparel.

Gear Up Every Ride will go live on May 1 with its photo contest. Contest participation is simple:

1. Follow @gearupeveryride on Instagram.
2. Snap a photo of you and/or your friends all geared up and ready to ride.
3. Upload your photo to Instagram and tag it with the hashtag #gearupeveryride.

Weekly winners will be randomly chosen. The more entries you submit, the more chances you’ll have to win. A grand prize winner will be chosen by Gear Up Every Ride’s panel of judges.

Gear Up Every Ride is a new initiative intended to inspire a fundamental shift in the way riders think, encouraging them to express themselves and the independent spirit of motorcycling through their riding gear. It was created by the Motorcycle Industry Council’s Rider Safety Committee – a team of experts representing riding gear manufacturers, distributors and marketers.

Gear Up is based on the core principles of education, preparation and inspiration. The Gear Up team believes that informing riders of the latest developments and trends in protective equipment will allow them to make the best decisions about the gear they wear.

Keep an eye out for this Gear Up logo. You’ll soon be seeing it on helmets, riding apparel, ads and wherever safe riding gear is a priority.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues.

As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

For more information: www.mic.org

Gear Up Every Ride Initiative By The US Motorcycle Industry Council

Gear Up Every Ride Initiative By The Motorcycle Industry Council

The US Motorcycle Industry Council – the industry body that looks after the interests of motorcycle manufacturers, distributors, dealers and retailers of bikes, gear, parts and accessories is launching a a new initiative built around ways to encourage riders to use proper motorcycle apparel.

The official launch will happen during May’s Motorcycle Safety Awareness month. The website is already up but will officially launch this Friday with an online contest featuring nearly $10,000 in prizes and growing.

“Gear Up is designed to be more of a movement than a public awareness campaign,” said Eric Anderson, chair of MIC’s Rider Safety Committee. “We want to inspire a fundamental shift in the way riders think, encouraging them to express themselves and the independent spirit of motorcycling through their riding gear. At the same time, we want to help motorcyclists make educated decisions. It’s not about shaming riders to do the right thing. It’s about providing good information and encouragement to make wise choices.”

According to the Council, Gear Up Every Ride is based on the core principles of education, preparation and inspiration. The Gear Up team believes that informing riders of the latest developments and trends in protective equipment will allow them to make the best decisions about the gear they wear. Gear Up is also designed to better prepare riders for the road ahead, guiding them toward the right apparel to take on the challenges that the road and weather might present.

It’s a great looking campaign and is in stark contrast to the American Motorcyclist Association that continues to hold on to its archaic view on the use of motorcycle helmets. Their official position statement on helmet use includes such gems as, “Mandatory helmet laws do nothing to prevent crashes”. At least the Motorcycle Industry Council realizes that in order for its members to remain profitable, it needs customers that are alive.

Gear Up Every Ride Initiative By The US Motorcycle Industry Council