Dainese and FIM are delighted to announce that, following the recent signing of an agreement between the two parties, Dainese has become the FIM Official Clothing Supplier. This new and exciting relationship takes immediate effect with an initial term that will see Dainese and the FIM work together on this project through to the end of 2018.
Dainese, which was formed back in 1972, has long been part of the motorcycle community and has played an active and important role in the world of two-wheel racing right through to the highest level. Living in the same paddock, the FIM and Dainese share the same goals and objectives in terms of the continued pursuit of safety and protection both on and off the track.
Through its work in MotoGP and other FIM World Championships over a prolonged and extended period, Dainese has become an important member of the Safety Clothing Working Group in MotoGP. Dainese’s experience, gained through its support of many top-level riders, and its precise and innovative approach to the development of safety equipment and clothing has given rise to its recognised and applauded position within the motorcycle family.
Alongside its continued work and efforts in this direction, Dainese will also now provide clothing for all FIM officials over the initial four-year period.
Commenting on this prestigious partnership, Ignacio Verneda FIM CEO said: “I think it is fair to say that Dainese’s work in the sphere of motorcycle racing is highly regarded and therefore makes them one of the most respected brands within our industry. With this very much in mind it is with great pride that the FIM has been able to reach this initial long-term agreement with them. As the FIM and Dainese share the same pursuit in improving safety both in racing and on the road, I am confident that is just the beginning of a strong and close relationship that will greatly benefit both parties.”
Mr Verneda continued by saying: “Our FIM staff will be proud to wear their new Dainese clothing throughout our fifty FIM World Championships that extend to more than two hundred and twenty events each year, providing our new partner with unrivalled visibility both in front of our huge live audiences and the many millions of TV fans that follow our sport.”
Fabio Muner, Dainese and AGV Communication and Marketing Manager added: “It is with great passion that Dainese announces a new and strong partnership with the FIM. Dainese has always been committed to developing protective systems for riders, since it started more than forty-three years ago with Mr. Dainese and the company’s participation in motorcycle racing, more specifically in the FIM World Championship.”
Mr Muner went on to say: “Dainese provided the first protective products to Toni Mang and immediately afterwards Giacomo Agostini, right up to today’s high safety standards with Valentino Rossi, Pol Espargaro, Andrea Iannone, Nicky Hayden, Stefan Bradl, Jack Miller and many others. Even today MotoGP, and the other FIM World Championships are considered by Dainese as the best testing ground for developing the highest level of protection, which then reach the market and everyday motorcyclists.”
Confirming the importance of the agreement between the two parties Fabio Muner ended by stating: “Finally, traditional protection systems are important, but also for many years Dainese has been developing the electronic security systems, such as the air-bag Dainese D-air. The D-air has been on the market, in both racing and street versions, from 2011. This confirms that even today for Dainese, the track, and its heroes are not just a communication channel, but also a proving ground to confirm our technological leadership in racing and on the market. We thank the FIM for this agreement that will allow Dainese and the Federation to pursue a single common goal: to protect the riders and make our sport more and more safe.”