BMW Delivers Fifth Successive Year of Growth

BMW Motorrad has had another year of sales growth with total sales increasing by nearly 11 per cent for 2015. A total of 136,963 motorcycles were sold (up from 123,495 in 2014) which means BMW Motorrad are getting nearer and nearer to their target of 200,000 bike sales in a calendar year by 2020.

The blue-and-white brand’s biggest single market in 2015 was once again Germany. 23,823 vehicles remained in the home market, in other words some 17.4% of total sales. With a share of more than 25%, BMW Motorrad was once again the market leader. The USA followed in second place with 16,501 vehicles sold. The largest single markets follow in the order of France (12,550 units), Italy (11,150 units), UK (8.200 units) and Spain (7,976 units).

Stephan Schaller, President BMW Motorrad said, “Our aim for 2020 is to supply 200,000 vehicles to customers. The 2015 sales figure shows that our motorcycle strategy is taking effect. And based on this strategy we have a lot planned for the years to come. We will continue to consistently pursue our current model offensive in the premium segment over 500 cc, and we will be entering the capacity class under 500 cc with a genuine BMW machine this year – the G 310 R. In the medium term we shall be offering further innovative products in the area of urban mobility and electromobility.”

As Schaller says, the G 310 R will introduce BMW to a new market and will no doubt prove to be very successful in western markets. It’s also interesting to note the mention of electric bikes – though whether that will mean an electric roadbike or more electric scooters remains to be seen.

The largest contribution to the 2015 sales figure was made by the BMW R series with the hallmark boxer engine, accounting for a share of 73,357 vehicles or 53.6 %. As has traditionally been the case, the most successful BMW motorcycle, the R 1200 GS (23,681 units) is followed by the other volume models, the R 1200 GS Adventure (18,011 units) and the R 1200 RT (10,955 units). Meanwhile the BMW R nineT has become a true cult bike, finishing fifth in the BMW ranking list in its second year of sales with 9,545 units sold. The roadster R 1200 R (6,951 units) and the new touring sports bike BMW R 1200 RS (4,208 units) are likewise demonstrating a pleasing development.

Later this year we’ll see the R nineT based Scrambler hit the market which will no doubt also be a sales success, though unlikely to truly worry Ducati with their much more affordable Scrambler. “The signals we are getting from the markets are making us confident and optimistic” said Schaller. “Motorcycles are clearly on an upward trend once again. There is a positive mood in the motorcycle markets of Europe and America. And we are intensifying our efforts in Asia, too – especially in China.”

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Ducati Sells Record Amount of Bikes in 2015

It has been another highly successful year for Ducati in 2015 with the Italian marque selling a total of 54,800 machines – a sizable increase of 22 per cent over 2014. And it’s not going to stop there with Ducati poised to release the highly anticipated XDiavel, plus a learner approved version of the Scrambler.

“The record sales of 2015 are the result of our company’s courage and skill”, stated Claudio Domenicali, CEO of Ducati Motor Holding. “Ducati closes 2015 with record volumes and also a substantial growth of 22% over 2014. During the year Ducati not only launched successful new motorcycles, but also a new brand, Ducati Scrambler,
which immediately won global acclaim with over 16,000 sales worldwide.”

“This impressive performance, a landmark one for Ducati, confirms the soundness of the strategy of expansion and consolidation in global markets and highlights the energy and professionalism of the over 700 dealers who cover no less than 90 countries”, commented Andrea Buzzoni, Global Sales and Marketing Director of Ducati Motor Holding. “Such growth confirms, in the vast majority of countries, the validity of both our products and our strategy: indeed, for the first time in Ducati’s history, one of our bikes, the Ducati Scrambler, made it into the ‘Top 10’ list of the world’s best-selling bikes”.

China was the biggest growth market for Ducati with an increase in sales of 54%, although that was coming off a moderately small base. But even traditional markets of Europe and the US saw big sales boosts with a whopping 53 per cent jump in Italy, 37 per cent in the UK and 24 per cent in Germany – BMW’s home field. In Australia, sales rose 10 per cent and an impressive 26 per cent in New Zealand.

Not surprisingly, the biggest seller was the all new Ducati Scrambler, with the firm struggling to keep up with demand initially – a total of 16,000 Scramblers were sold or nearly a third of total Ducati sales. That would suggest a bit of cannibalization of Ducati’s own product – particularly the Monster range of bikes, although the new Monster 821 still managed to sell 6,500 units.

Ducati Sales 2016