Polaris Trademarks Name ‘Victory Charger’

Just weeks after announcing that it had purchased the electric motorcycle division of Brammo (makers of the Empulse and Enertia), Polaris have lodged a trademark application for the name ‘Victory Charger’. The application goes on to mention that the name would be associated with an electric motorcycle (or parts thereof).

Polaris owns both Victory and Indian Motorcycles, but since purchasing Indian back in 2011, the Victory lineup has been quite neglected. As it currently stands, Victory sells 10 models that are all based on the same platform and which all use the same 1731cc V-Twin. No truly new models have come out for years.

We’re not entirely convinced of the viability of an electric cruiser which would be the likely outcome should Victory release an electric powered bike. While Harley-Davidson stole headlines with its Project Livewire concept, they weren’t silly enough to try and attract electric motorcycle fans with a cruiser, instead opting for a far more sporty (un-Harley-Davidson) machine. Perhaps we’re being a bit prejudiced but we’d expect cruiser fans to be the last of all demographics to embrace electric power.

Polaris however does like to push into new markets, the three wheeled Slingshot being a perfect example of Polaris being happy to mix things up. Upon its purchase of Brammo’s bike division, Polaris indicated that they would aim to begin production of electric bikes at their Spirit Lake, Iowa facility from the second half of 2015 though we expect this may be to produce Empulse’s and Enetria’s, rather than brand new machines.

Polaris Trademarks Name 'Victory Charger'

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