Polaris Acquires Electric Motorcycle Business From Brammo

Polaris, the owner of Victory and Indian Motorcycles as well as the manufacturer of a wide range of recreational vehicles including ATV’s and the three wheeled Slingshot has announced that is has purchased the electric motorcycle division of Brammo, makers of the Empulse and Enertia electric bikes.

The relationship between Polaris and Brammo stretches back to 2011 when Polaris first invested into the company. The Brammo Empulse and Enertia have received fairly solid reviews though most seem to favor Zero range of motorcycles which are closely matched on performance and price. The purchase by Polaris means that Brammo can now focus exclusively on the design, development and integration of electric vehicle powertrains.

In a press release, Chairman and CEO of Polaris, Scott Wine stated that “We have enjoyed our involvement with Brammo Motorcycles over the past three years, and our excitement about their industry-leading lithium-ion electric drivetrain technology has increased commensurate with their improvements in cost and performance. Polaris and Brammo share a goal of adding the most advanced and highest capability electric solutions to Polaris’ portfolio of leading powersports products.”

Polaris will begin to produce electric motorcycles at its Spirit Lake, IA facility in the second half of 2015. There’s no indication of whether these motorcycles will simply be rebadged Empluse’s and Enertia’s or if Polaris and Brammo have already been working together on a new range of bikes.

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