French company Motul, who makes motor oils and industrial lubricants has announced that they will be the title sponsor of the 2016 World Superbike championship. Having featured heavily as a track side sponsor over recent years, Motul is stepping up to replace Italian firm Eni as the major sponsor of the series for next year.
Starting from the forthcoming new season the series will feature a dedicated combined championship logo in all its adaptations, as well as a brand-new “WSBK by Motul” product. This will to be launched in the first quarter of the next season and aimed at the most demanding customers. In the meantime, racing oils and lubricants will be available for the teams competing in WorldSBK putting a perfect combination of racing knowledge and skills at the end users’ disposal.
Motul products will be on display within the paddock for all the Superbike fans attending the races, making this a full partnership, which involves fans, teams and Motul guests. Romain Grabowski, Motul Motorsport Manager said: “We are really delighted to add WorldSBK to the list of motorcycling disciplines we support on a worldwide basis. As with the FIM EWC, WorldSBK teams will be able to use the Motul Factory Line range which is dedicated to racing, and benefits from knowledge gained from the major manufacturers’ use of experimental products in MotoGP. This 360° partnership includes the launch of a WSBK by Motul product which will be destined for fans of the championship, and we’ve also got a brand-new ‘Motul SBK Experience’ concept which from 2016 will allow us to offer our customers a unique experience at each of the season’s 15 races. We can’t wait for this 2016 campaign to begin!”
Marc Saurina, WSBK Commercial and Marketing Director said: “It is a great pleasure for us to see such an important brand in the history of motorsports joining with WorldSBK’s concrete values. Motul is the perfect partner to develop our concept of brand experience, having proximity to the very DNA of production-based motorcycling.”