KTM continues to rise and rise, posting it’s fourth record sales year in a row. The Austrian brand moved 158,760 motorcycles in 2014 – up a whopping 28.2 per cent over the previous year. KTM has nearly doubled motorcycle sales since 2011 which is an incredible achievement given the difficult economic environment they’ve been operating in.
What’s most impressive is that KTM sold more motorcycles while maintaining strong profitability with total revenue up 20.2 per cent and earnings before interest and tax improving by 37 per cent. Total revenue for the 2014 business year was €864.4 million.
No doubt part of this rapid increase has been KTM’s strong presence in India where it manufacturers both the Duke and RC models (125, 200 and 390), but KTM has also made large inroads into the US market. These sales results are also purely from motorcycles – no scooters contributed to their record figures unlike some other manufacturers.
With a big push into the higher end adventure market this year plus the release of the RC 390 in the United States it’s highly likely that KTM will have a record 2015 as well.