A press release from Ducati today states that the Italian manufacturer will release nine new models at this years EICMA show in Milan in November. One of those will be the just announced Monster 1200 R, but the other eight are unknown at this point. But the most interesting thing about the announcement is that two of the bikes to be unveiled will be in segments Ducati currently does not have a presence in.
That means two brand new bikes and not just upgraded bikes like the Monster 1200 R will be released. And what about the other six bikes? We know that Ducati is working on a heavily reworked Diavel which will no doubt be shown in November. Could we see some love for the 848 Streetfighter or perhaps an S or R version of the 899 Panigale?
The other big possibility is a Ducati scooter. Parent company, the Volkswagen Group would no doubt love to see a volume selling commuter option from Ducati and there’s no doubt that if done right, it would become a huge brand winner for the company just like the Scrambler has been. A Ducati scooter has long been rumored and given that Ducati’s sales volume has continued to rise over the past few years, a scooter may just be what is needed to continue that momentum.
So, here’s our predictions/guesses/wild hopes for Ducati’s EICMA lineup – feel free to post your thoughts too.
- Monster 1200 R
- Ducati Scooter
- Brand new Diavel
- 899 Panigale S and/or R
- Brand new Streetfighter
- Larger or smaller capacity Scrambler
Here’s the full press release:
Ducati 2016: taking the market by storm
- Nine new models for the Ducati 2016 range to be presented at EICMA 2015 (17-22 November, Rho/Milan)
- New Monster 1200 R wins public and media acclaim after its unveiling at the Frankfurt IAA
- Positive growth trend continues for the made-in-Bologna bike brand: before the end of the year the symbolic figure of 50,000 sales will be exceeded
Borgo Panigale (Bologna), 17 September 2015 – The first of a major series of new bikes that will join the Ducati 2016 range has been presented at the Frankfurt-held IAA (Internationale Automobil Ausstellung). The new Monster 1200 R, the most powerful supernaked ever built by Ducati, made its official debut at this prestigious international showcase where it was immediately given a warm welcome by the public and media alike.
With its 160 hp, a new, even sportier look and an array of components worthy of a real “superbike”, this latest Ducati is just the first in a long, exciting series of new models to join the “made in Bologna” 2016 range – a range that represents, beyond any shadow of doubt, the biggest, most decisive attack on the market ever to have been launched by Ducati.
The year 2016 will see continued growth at Ducati,” stated Claudio Domenicali, CEO of Ducati Motor Holding, at the Frankfurt fair. “No less than nine new models, including the just-unveiled Monster 1200 R, will be joining the 2016 range. Never before has Ducati presented so many new bikes and EICMA will provide the perfect platform on which to show them to all to our enthusiastic customers.
Two of these will take us into segments in which we’re currently not present and this is going to be one of the greatest challenges of 2016: to extend the Ducati hallmarks of style and performance to motorcyclists who were – until now – beyond our reach.
Following a highly positive 2015, we look to the future with optimism and confidence. Given the results achieved during the first six months of the year, with 22% growth and 32,600 bikes delivered, we can already state that 2015 will see us attain another absolute record as we expect – for the very first time in our company’s history – to break through the symbolic barrier of 50,000 bikes sold before the end of the year.
Nevertheless, our main goal is not so much the pursuit of ever-greater volumes but, rather, to keep on surprising our customers with awe-inspiring bikes. The increase in sales is simply a consequence of just how incredibly well-received our products are – products that stem from implementing strategies that are in keeping with our identity, looking to new markets and taking on tough new challenges every day”.