Ducati has announced a massive increase in sales for the first half of 2015 of 22%, leading to all-time record sales of 32,600 bikes worldwide. The biggest contributor to that figure is unsurprisingly the success of the all new Ducati Scrambler – over 9,000 units of the retro bike were sold in the first six months of 2015.
That accounts for over 25% of total sales by Ducati – a staggering amount for a machine that didn’t exist last year. Other models making up the bulk of the sales figures included 4,700 of the Multistrada 1200, 3,700 Monster 821 and over 3,000 Panigale, not to mention good sales figures for the Diavel, 899 Panigale, Hypermotard and Monster 1200.
Growth was observed in all countries. Performance during the first six months of 2015 confirms the USA as Ducati’s leading market with sales rising about 10%. The biggest percentage increase was recorded in Italy (+51%), followed by Spain (+38%), the UK (+36%), Germany (+24%) and France (+23%).
There would appear to be a bit of sales cannibalization happening with the Scrambler because if its figures were removed, total sales for Ducati would have been down for the year to date. It’s likely that some buyers are choosing the new Scrambler over perhaps the 821 Monster.
But the Scrambler is here to stay and it will continue to be a massive driving force for Ducati. Just this week, Ducati opened a dedicated showroom for the Scrambler in Padua, Italy. All four versions of the bike, along with accessories and apparel from the wide Ducati Scrambler range are available.