The success stories continue with BMW Motorrad announcing today that sales were up 7.2% in 2014 to a record 123,495 (115,215 for 2013). This makes it the fourth year in a row that BMW Motorrad has had a record year.
The best market for Motorrad was in its home market of Germany which accounted for around 20% of total sales, followed by the United States, France, Italy and Brazil. It was a big year for Motorrad with five new models released including the highly acclaimed (and already highly successful) R nineT which has already become the fourth most successful model for the German company.
The adventure orientated R 1200 GS and R 1200 GS Adventure made up the bulk of Motorrad’s sales for 2014 , selling a combined 40,622 units or nearly a third of all of Motorrad motorcycles delivered. The R 1200 RT sold 12,140, the R nineT 8,488 and combined the S 1000 R and S 1000 RR accounted for over 10,000 sales.
2015 is looking just as good as 2014 for BMW, with a heavily updated S 1000 RR, plus the brand new R 1200 R, R 1200 RS and S 1000 XR, as well as a brand new F 800 R.
You can read the full press release here.