Benelli have been working their way back into western markets for the last few years with a strong presence in both the UK and Australia and have now confirmed that sales of at least some of their motorcycles will begin from October this year. SSR Motorsports has been announced the distributor in the USA.
SSR Motorsports has been in business since 2002 and currently sell a variety of pit bikes, ATVs and buggies along with scooters, dirt bikes and dual sports. Initially, SSR Motorsports will just be importing the BN 302 and BN 600i. We’re big fans of the BN 302 and would rate it as the best entry level naked bike currently on the market and at a price of $3,9999 in the US will match the price of the Honda CB300F while providing far better specifications. While we haven’t personally ridden the BN 600i, we have taken it’s touring focused sibling – the BN 600GT for a spin and it’s also an excellent value for money machine.
According to a report in Dealer News, former chief marketing and sales executive for Suzuki, Mel Harris, is leading the sales push for Benelli in the US and that once the brand is more established, larger displacement bikes will be imported. All bikes will come with a 12 month warranty.